Company: SK Planet
Role: Lead UX Designer
Team: 1 Lead UX, 1 UI, 1 Dev, 1 PM
Responsibilities: User Research, Ideations, Sketches, User flows, Wireframe, Usability testing, Prototyping, Interaction design.
Slyde B2B Merchant Portal
SK Planet strived to providing local small merchants a simple, intuitive dashboard with comprehensive performance view and campaign creation features for managing their marketing campaigns and product inventory.
I paired with a product manager to visit our small business merchants and learn their daily job to develop knowledge about how and why merchants used our applications. By doing so, we were able to create an intuitive user flow that would work the best for them.
Testing / iterations
We validate our designs through user testing with paper prototypes and simple click-throughs. Users were able to provide feedback right away that allowed us to address the problems to the design iterations.