I am a product designer who loves sticky notes, sketching and solving user-based problems. I focus on designing products that demonstrate a deep understanding of users and business objectives. My career has always been mission-driven by exploring and defining new technologies and design strategies that bring positive impact to people, life and environment. Being the first design hire for many startups in the past years, I have learned to be self-starter, collaborator and motivated to evangelize user-centric design value and lean UX process to the team. As a lead designer, I strive to demonstrate success by incorporating user research and empathic design into the product development lifecycle.
My experiences include B2C and B2B e-Commerce apps, student facing apps, desktop facing employee apps, social gaming platform, and complex enterprise software used by millions of users at Salesforce, Sephora, SK Planet and GREE International.
When I am not designing, I enjoy teaching kids art at local school, helping SFUSD to sort out books for children in Africa, and volunteering in local animal shelters. You can also find me painting in my garage and trying new recipes in my kitchen.
My Design Process
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